A digital experience for one of Australia’s most iconic venues

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Overview

With over 60 adaptable spaces, MCEC hosts over 1,000 events annually, ranging from meetings, conferences, exhibitions, concerts and galas.

MCEC’s ambition was to deliver a remarkable digital experience that mirrored the impact felt by event partners, customers, visitors and prospective job applicants.

Client

Melbourne Convention Exhibition Centre

Role

Art Direction, Web Design, Interaction Design

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Art Direction

After a discovery session with the client, I worked out a list of key words that needed to come across in the art direction of the site. This really helped throughout the design process, to ensure what we are designing, aligns to the clients vision.

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