Overview
University open days are a pivotal touchpoint for high school students in their journey towards education. Now running for two years, and at first, what was an adaption to campuses closing due to Covid-19, a more interactive way to engage students has become the new normal to inspire students to choose a future at Deakin University.
Client
Deakin University
Role
User Experience, Web Design, Interaction Design
Live Q&A Sessions
Deakin University’s Open Day is an immersive experience that takes students on a seamless journey, as they explore in live time. The bespoke digital hub puts students at the centre through live information Q&As, 1:1 sessions with course coordinators and virtual tours.
Planning your day
We created an experience that allowed prospective students to plan their ideal open day themselves by seeing what sessions are on and when. Users could also add these sessions to their own personal plan once they have registered.
Results
43K
Unique visitors to the site in 24 hours
76%
Increase in visitors
35+
Average minutes spent on the site